You may have seen us publish Traveller, TMC & OBT personas over the past couple of years … well now it’s the Travel Buyer’s turn! Today we launch our Travel Buyer personas to help buyers identify their priorities and how they will operate “Beyond The Pause”. These may also help other suppliers to understand how to engage the different types. There’s no right or wrong answer, we’re all different and that’s the beauty of life, it would be so boring if we were all the same! You could even be a mix of personas, or maybe you want to suggest a whole new persona just for you?

So, which persona are you and how can FESTIVE ROAD help you?