TRANSATLANTIC DUO JOIN FESTIVE ROAD TO DELIVER “INSIGHTS & IMPACT”
We are delighted to announce the appointment of two new Roaders joining the team to deliver services to the supply-side of the business as supplier investments in marketing continue to increase.
Alex Kington joins the UK team as a marketing professional with experience within and outside of business travel. She previously occupied Head of Marketing roles for travel management companies Clarity and TAG since 2017 before establishing her own marketing consultancy for the wider business sector.
Stef Tschida joins the US team as a communications executive who previously spent ten years at CWT, most recently as Director of Global Communications, before she moved into communications in healthcare and established her own communications consulting company.
Speaking of the appointments, Managing Partner Paul Tilstone said, “Alex and Stef represent the level of consummate professional we search for, and we’re delighted to have them work with us on the increasing number of exciting projects on the supply side that we are seeing come in. Our work to help create engaging thought leadership content & events sits totally apart from our buyer-side work but is equally important to our mission to create better travel & meetings management.”
Alex Kington said of her appointment, “I’ve loved seeing FESTIVE ROAD grow and develop and have even been a client in one of my previous roles. To be able to operate a portfolio career where I’m able to support the business travel sector and draw on the experiences with clients in other sectors is a wonderful opportunity.”
Stef Tschida said of her appointment, “FESTIVE ROAD asked me to undertake an independent market listening exercise for them in 2021 to help them understand how they could improve. I was so impressed that they actually did what they recommended their clients do that I had no hesitation in joining the team when asked.”