New Appointment Bolsters North American Consulting Team

We are delighted to announce a new appointment to the team in North America.

Katie Virtue will work alongside the existing North American travel and meetings team to support the increasing growth of buyer-side business in the region. Ms. Virtue has moved from her role in strategic partner initiatives at OMNIA Partners. Prior to this she managed the travel vertical for group purchasing organization Corporate United.

Katie’s focus on getting the best from travel programmes as well as her engagement with the supply side community will support our developing need in the North American market. She has a passion for personal development plus a creative and driven approach to getting results, it’s a great match for our culture. We are delighted to welcome her to our growing team.

Katie had this to say about joining FESTIVE ROAD, “I have always admired the FESTIVE ROAD team so it’s great that I will get to become a Roader myself. I’m really keen to bring insights and experience to the clients and to developing further my engagement with the wider travel and meetings community in the USA and Canada.”


FESTIVE ROAD is on a mission for better business travel and meetings management. Headed by business travel thought leaders Paul Tilstone and Caroline Strachan, together with their network of international Roaders, they provide strategy, sourcing and delivery services to the buyer community and strategy, marketing and delivery services to the supplier community. The FESTIVE ROAD team has been recognised multiple times in prominent industry leader lists and industry awards as leading lights in the global business travel market since 2007.