Integrity Charter


The FESTIVE ROAD Integrity Charter

Our credibility is critical to our business success (and if we are to work together, your business success too!). We want to ensure your business is protected and there’s never any misunderstanding in the role we play.

Data Protection

To ensure that your data is secure, protected and treated with respect we have introduced a number of business-critical elements:

Data Protection Law: FESTIVE ROAD is a registered UK company. We comply with all European data protection laws, including GDPR. For further information please see our Privacy Policy.

Secure Systems: We use secure, password protected, cloud-based systems to store documents so you can always be confident that access is controlled and monitored.

NDA: All of our projects operate under a confidentiality agreement or NDA

Conflict of interest

As a consultancy, we may occasionally work with competing organisations or with industry stakeholders who have an existing or potential business relationship. It is important, that we have in place structures to ensure that any conflict of interest is removed.

Being Upfront: Integrity starts with transparency. Before we start work with you, we ensure you are aware of any potential conflicts of interest to ensure that we take all necessary action from the very beginning to protect your business. And, we’ll update you should anything change whilst you remain a client.

Protecting Insights: Our “Chinese Walls” aren’t just virtual, they are physical too. If a potential conflict is identified, all documents and discussions are electronically ringfenced and access limited. 

Protecting Reputation: We are able to allocate particular team members to a project and ringfence their participation in any potentially conflicting projects. Your team will always be focused on your business and not your competitors, where the work is of a strategic nature.


We work across the value chain, so, where appropriate, we naturally provide connections and opportunities to your business outside of the scope of the agreed project. This might be proposing you to speak at an event or introducing you to a prospective client/supplier at a networking event. However, it’s important to note our independent position will always lead our actions.

No Commissions or Sales Projects: We never agree to act as sales agents at any time for suppliers and refuse any form of commission proposals.

On Stage for The Right Reason: We only ever put our clients forward for conference sessions if we believe they are the most suitable. For this reason, please don’t expect to be on stage at an event we are supporting just because you are a client.

Connecting People: Whether we are mentoring an individual or working for a client at a corporate level, we take great pride in being able to connect the dots and bring people together.  We only ever do so out of interest for both parties and are never rewarded financially for doing so.

The Independence to Challenge: At FESTIVE ROAD we pride ourselves on the independent position we hold in the market and the connections we have to industry commentators like the press. We reserve the right at all times to talk freely about an industry issue, regardless of our client interest. We will never criticise specific companies publicly but we must be free to speak our minds, and that may mean that we challenge the very sector in which you operate.


Having external eyes inside your business can be daunting and beneficial in equal measure. We believe it’s our job to ensure you’re comfortable but will never tell you just what you want to hear. Any feedback provided will be delivered in a constructive way, we would rather you hear the truth from us not a client! One of our clients describes this as “FESTIVE ROAD, our Kool-Aid prevention kit”