FESTIVE ROAD BUILDS NEW HOUSES
Specialty Business Houses for Both Sides of Industry
London, Wednesday 14th June 2017: Festive Road, the world’s leading travel and meetings engagement consultancy, has announced the creation of two specialty business houses under which it will develop work with both the buyer and supplier communities.
No.52 is the brand under which all buyer side work across strategy, sourcing and delivery will be provided.
No.25 is the new brand under which all supplier side work across strategy, product and marketing will be delivered.
Both specialty houses will underpin their work with a focus on effective engagement, the origins of the FESTIVE ROAD consultancy, to help advance the industry.
The move is a reaction to increasing requests the company has been getting to re-design travel programmes in light of changing market dynamics and a new travel program ethos.
Talking about the move to establish the two new sub-brands, managing partner Caroline Strachan said, “The privileged position we hold in the centre of the business travel ecosystem is the core of our business. In addition to allowing us to develop more targeted propositions for buyers and suppliers, our clients tell us we bring both sides of the buying journey closer together via our deep knowledge and broad network, underpinned by our unwavering ethics & integrity”.
The company intends to announce a number of key appointments in the coming months.
About Festive Road
Festive Road helps companies grow through better engagement. Headed by Business Travel Thought Leaders Paul Tilstone & Caroline Strachan, together with their network of international associates, they provide engagement, strategy, insights and event services. The Festive Road team has been recognised multiple times in prominent industry leader lists and industry awards as leading lights in the global business travel market since 2007.